The unglamorous playbook for shipping your first product to real customers.

Welcome to From Zero to Launch.

Most startup advice is written by people describing the view from the summit, not the climb. From Zero to Launch is the climb: how to find a problem worth solving, talk to customers before you write a line of code, build the smallest thing that proves the point, and put it in front of someone willing to pay.

This title is part of the ShriIra library, where we gather books and courses worth keeping.

A note on reading it: open the Contents menu at the top of the reader to jump between chapters, use the Aa menu to set a comfortable text size, theme (light, sepia, or night), and single- or two-page layout. Your place is saved automatically, so you can always pick up where you left off.

We hope it serves you well.

— Hassan Iqbal

Contents

1. Chapter One — Fall in Love with the Problem