Business · Ebook

Software Marketing and Sales: From First Customer to Revenue Engine

by Shriira Press

A comprehensive, self-contained guide to getting software into the hands of the people who need it — and getting paid for it. Building a great product is necessary but not sufficient; this book is about everything that happens between a finished product and a growing, durable business: finding a market, positioning and pricing the product, choosing a go-to-market motion, generating demand, selling, and keeping customers. It blends intuition (why each idea works), frameworks and concepts (the precise models practitioners use), and practical playbooks (templates, scripts, and the actual math) you can apply on Monday morning.

Contents

1. 1Preface
2. 2Chapter 1 — What Is Software Marketing and Sales?
3. 3Chapter 2 — Markets, Customers, and Positioning
4. 4Chapter 3 — Pricing and Packaging
5. 5Chapter 4 — Go-to-Market Strategy and Motions
6. 6Chapter 5 — Messaging, Narrative, and Brand
7. 7Chapter 6 — Content Marketing and SEO
8. 8Chapter 7 — Demand Generation and Paid Acquisition
9. 9Chapter 8 — Growth, Funnels, and Analytics
10. 10Chapter 9 — Sales Fundamentals and the Sales Process
11. 11Chapter 10 — Sales Methodologies, Discovery, and Closing
12. 12Chapter 11 — Sales Motions: Self-Serve to Enterprise
13. 13Chapter 12 — Customer Success, Retention, and Expansion
14. 14Chapter 13 — Metrics, Unit Economics, and Scaling the Engine
15. 15Appendix A — Glossary and Key Formulas
16. 16Appendix B — Further Reading and Resources