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Business · Ebook

Content Marketing: Earning Attention and Trust

by Shriira Press

4.8(642)96 pagesPublished 2026

Advertising rents attention; content marketing earns it. This practical, jargon-free guide shows how to attract the right audience by being genuinely useful — and how to turn that trust into a business. Across nine focused chapters, with clear diagrams, it covers strategy, the buyer's journey and content funnel, finding topics that matter, creating content that performs, SEO, distribution, email and owned audiences, and measuring what actually moves the needle. A complete playbook you can put to work today.

Contents

  1. 1Preface
  2. 2Chapter 1 — What Content Marketing Really Is
  3. 3Chapter 2 — Strategy Before Tactics
  4. 4Chapter 3 — The Buyer's Journey and the Content Funnel
  5. 5Chapter 4 — Finding Topics That Matter
  6. 6Chapter 5 — Creating Content That Performs
  7. 7Chapter 6 — SEO Essentials for Content
  8. 8Chapter 7 — Distribution: Getting Content Seen
  9. 9Chapter 8 — Email and Owned Audiences
  10. 10Chapter 9 — Measure, Learn, and Scale